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Avenue Road
New
Stratford-Upon-Avon, Warwickshire£1,975,000 Freehold

Avenue Road

Architect: H. W. Simister
Brimming with rich original features, the house is a first-rate expression of the 1930s' love of forward-thinking industrial modernity

On one of Stratford-upon-Avon’s most desirable roads, this six-bedroom, Grade II-listed 1930s house has protected views over a 60-hectare nature reserve. Full of charming modernist era details the house, which has an internal footprint of over 4,500 sq ft, is filled with arresting original features that exemplify the period’s penchant for warm-toned natural materials. A short walk from Stratford’s historic centre, it sits close to two of Warwickshire’s top-rated grammar schools. The house is also within easy reach of London; from Stratford Station, trains run into the capital in around an hour and 40 minutes. On the market for the first time in 25 years, this cheery, welcoming home is a rare modernist gem with exciting potential for reimagination.

Setting The Scene

Built in 1934 by architect H.W. Simister of Birmingham, the house was specially commissioned by local industrialist, Barney Joseph, creator of the famous SonA aluminium kettles and coffee percolators. The house is a homage to Elizabeth Scott’s Royal Shakespeare Theatre and has advanced features like cavity wall insulation, chrome-plated handles, switches, light fittings and built-in furniture that demonstrate the period’s love for industrial modernity.

Almost fort-like at first glance, the house’s long profile is shaped by Crittall-style windows in both horizontal and vertical formations. Its striking red-brick silhouette contrasts with the surrounding verdant gardens. There are garages for four cars to one end and an expansive shingled driveway has room to park many more. For more information, see the History section. 

The Grand Tour

The house’s primary entrance sits at the top of a short flight of stairs, beneath an original flat moulded canopy. The horizontally banded oak front door opens to an entrance port. This connects to a long corridor, the artery to the main part of the house and the magnificent and dramatic stair hall – a harmony of volume, light, shadow, texture and materials.

Several rooms fan out from here, beginning with a smart office tucked into the left corner. Turning clockwise, there is an expansive living room with warm-toned flush wood panelled walls, oak strip sprung flooring and a centrally positioned fireplace. A typically modernist corner window looks to the mosaic of garden greenery outside while bringing in a lovely quality of natural light.

Connecting doors link to the adjacent dining room, beautifully panelled in stripes of contrasting wood. This is a wonderfully considered room with plenty of space for a large dining set up – perfect for hosting, or  those special occasions.

A large kitchen has been practically laid out to suit both family and social life. Banks of crisp cabinetry and a large central island afford plenty of counter area, and there is space for an additional sitting area or a second dining table. A handy utility room sits adjacent. Towards the end of the plan is a garden room, which is also a lovely place to work, study or create.

The open-well stair, set within the entrance hall, is lined with full-height lustred flush panelling and has matching balustrading. A curving handrail sweeps past the two-storey window set within a canted bay, bathing the treads with light.

On the first floor are six bedrooms, each with a leafy outlook and distinctive nods to modernist style. All are bright and have leafy views over the house’s gardens. Three of the rooms open to a south-facing balcony along the main façade, the perfect spot for a morning coffee. The floor is well-served by three bathrooms and two WCs.

Although all the bedrooms are well-proportioned, the main suite is particularly generous, with a colourful en suite complete with original fittings. The bedroom opposite is used by the current owners as a dressing room.

At the far, western end of the plan, a media and games room provides additional generous living space. A small kitchen and bar are neatly positioned in one corner and a glazed screen extends the possibilities for entertaining onto a substantial roof terrace.

The views from the flat roof are dramatic, overlooking a panorama of green fields – protected in perpetuity – along with the Welcombe Hills Nature Reserve. On a clear day, all three of the surrounding counties come into view. A gate from the garden allows access to walks through 60 hectares of enchanting landscape.

The Great Outdoors

Externally, a sheltered terrace unfolds across the southerly façade of the house, providing a secluded space for hosting in the summer months. The immediate curtilage is laid to lawn, edged intermittently with boxed hedging. The broader gardens encompass delightful areas of mature deciduous trees and conifers, adding colour and splendour throughout the seasons. A detached garden fruit store is also included in the plot.

Out and About

Stratford-upon-Avon is a medieval market town with a reputation for great cultural offerings and striking historic architecture. The town sits centrally in Warwickshire, with Leamington Spa to the north and the top of the Cotswold Area of Outstanding Natural Beauty on the southern county border. Avenue Road is situated on the north side of Stratford-upon-Avon, just a quick walk from the town’s centre.

Perhaps best known as the birthplace of William Shakespeare, Stratford has several heritage sites that honour the playwright’s life and work, including the Shakespeare Birthplace Trust and the Royal Shakespeare Company. Cultural offerings beyond the Bard are aplenty too, with an Everyman Cinema and easy access to Compton Verney, an 18th-century manor house with a renowned art collection and expansive grounds.

The town has established an impressive reputation for great dining, including the family-run Loxleys; The Woodsman, for a tour de force Sunday Roast; Sorrento, for traditional Italian cuisine; and the Michelin-starred Salt. Planetarium is great for a hearty plant-based lunch, while MOR serves up delicious pastries and locally roasted coffee.

The River Avon runs through the town, bringing with it the picturesque Stratford Riverside Walk. Just north of Avenue Road is Welcombe Hills and Clopton Park, an expansive nature reserve ideal for walks across flower-rich grassland, through woods and around ponds. The Cotswolds AONB can be accessed by car and is home to rambling country paths, cosy fire-lit pubs and chocolate-box villages.

There are several excellent state and private schooling options close to Avenue Road. Ofsted “Outstanding”-rated Stratford Primary School is around a 20-minute walk away, with Stratford Girls’ Grammar and King Edward VI School excellent nearby state secondaries. The private Stratford Preparatory School, King’s High School, and Warwick School are also all within easy reach.

Stratford-upon-Avon centre is 10 minutes on foot, or seven minutes by car. From here, train services run to London Marylebone in just over two hours and to Birmingham in less than an hour. The A46 can be easily reached from the house, connecting to the nationwide motorway network via the M40, M42, M5 and M6, for travel north and south.

Council Tax Band: G

Please note that all areas, measurements and distances given in these particulars are approximate and rounded. The text, photographs and floor plans are for general guidance only. Inigo has not tested any services, appliances or specific fittings — prospective purchasers are advised to inspect the property themselves. All fixtures, fittings and furniture not specifically itemised within these particulars are deemed removable by the vendor.

History

H.W. Simister was active in the design of churches and chapels, often working within the styles that were popular in the late Victorian and Edwardian periods. His work included traditional designs influenced by Gothic and Romanesque revival styles, which were prevalent in ecclesiastical architecture during this time.

One of his significant works is the Latter Day Saints Hyde Park Chapel in London, constructed in the early 1930s. This chapel was an important religious and community center for British members of the Latter Day Saints Church. It stood out as one of the few purpose-built Latter Day Saint chapels in Europe at that time.

Simister’s designs for Latter Day Saints chapels often integrated local architectural traditions with the practical needs of the growing religious community, balancing aesthetic appeal with functionality.

Avenue Road — Stratford-Upon-Avon, Warwickshire
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