Introduction
1.1 We are committed to safeguarding the personal information of our service users and website visitors, and to making our platforms safe and enjoyable environments for our audiences.
1.2 This policy applies where we are acting as a data controller with respect to the personal data of our service users and website visitors; in other words, where we determine the purposes and means of the processing of that personal data.
1.3 By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy. For further information please see our Cookies Policy.
1.4 Our website incorporates privacy controls which affect how we will process your personal data. When you share your data with us, you can specify whether you would like to receive digital marketing communications from us. If you want to edit your details at any point you can access the privacy controls for our digital communications via any emails from ‘Inigo’, selecting the ‘Update Your Details’ or ‘Unsubscribe’ links at the bottom, or you can email us at info@themodernhouse.com to update your preferences.
1.5 In addition to our digital marketing communications, we sometimes send direct marketing by post, the legal basis for which is consent or legitimate interest. If you want to edit your details at any point you can email us at info@themodernhouse.com to update your preferences.
1.6 In this policy, “we”, “us” and “our” refer to Inigo. For more information about us, see Section 13.
Credit
2.1 This document was created using a template from SEQ Legal (https://seqlegal.com).
How we use your personal data
3.1 In this Section 3 we have set out:
(a) the general categories of personal data that we may process;
(b) the purposes for which we may process personal data; and
(c) the legal bases of the processing.
3.2 We may process data about your use of our website and services (“usage data”). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. We use Google Analytics to collect this data. This usage data may be processed for the purposes of analysing the use of the website and services. This data is only for internal use and will never be shared with third parties. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.
3.3 We may process your personal data that are provided in the course of the use of our services (“service data”). The service data may include your name, email address, telephone number, property address and further property details including, but not limited to, the design and building history. It may also include your budget and location preferences, financial information and further details relating to the sale or purchase of a property. The source of the service data is you. The service data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and in some cases the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
3.4 We may process information contained in any enquiry you submit to us regarding goods and/or services (“enquiry data”). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is consent, or legitimate interest, namely the proper administration of our website and business and in some cases the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
3.5 We may process information relating to transactions, including purchases of goods and services, that you enter into with us (“transaction data”). The transaction data may include your contact details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us.
3.6 We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data”). The notification data may be processed for the purposes of sending you the relevant notifications (including Property Alerts) and/or newsletters. The legal basis for this processing is consent or the performance of a contract between you and us.
3.7 We may process information contained in or relating to any communication that you send to us (“correspondence data”). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.
3.8 We may process information that you supply us for publication on our website (“publication data”). The publication data – including information and images for property sales listing details, practice information and images supplied by architects, designers and companies to be featured on our Directory, and any content supplied for publication on our Journal – may be processed for the purposes of enabling such publication and administering our website and services. The publication data may also be shared with relevant third party sites, including property portals (Rightmove, Zoopla, and Primelocation). The legal basis for this processing is consent, or the performance of a contract between you and us.
3.9 We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.
3.10 We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
3.11 In addition to the specific purposes for which we may process your personal data set out in this Section 3, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
3.12 Please do not supply any other person's personal data to us, unless we prompt you to do so.
Providing your personal data to others
4.1 We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
4.2 We may disclose contact details and relevant property information to freelance viewing staff, freelance photographers, property or interior stylists, and journalists insofar as reasonably necessary for the proper administration of our website and business and communications with users. Where this data may be published, for instance by journalists sourcing data for publications, the legal basis for processing would be consent.
4.3 We may ask you to provide your personal data (including name, date of birth, property address and passport or other identification document details) to Thirdfort, which carries out automated decision making based on anti-money laundering and fraud prevention criteria, where such processing is necessary for compliance with a legal obligation to which we are subject and for the proper administration of our website and business and communications with users.
4.4 In addition to the specific disclosures of personal data set out in this Section 4, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
International transfers of your personal data
5.1 In this Section 5, we provide information about the circumstances in which your personal data may be transferred to countries outside the European Economic Area (EEA).
5.2 The hosting facilities for our website are situated in the UK.
5.3 You acknowledge that personal data that you submit or approve for publication through our website or services may be available, via the internet, around the world. We will do what we can to protect this information, by we cannot prevent the use or misuse of such personal data by others.
Retaining and deleting personal data
6.1 This Section 6 sets out our data retention policies and procedures, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
6.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
6.3 We will retain your personal data as follows:
(a) All data relating to contracted property transactions, including contact details, correspondence records and all transaction details will be retained for a minimum of six years where such processing is necessary for compliance with a legal obligation to which we are subject.
6.4 In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria:
(a) We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.
(b) If you have not received or requested correspondence from us in the last five years then your information may be classed as dormant and may be deleted (excluding any information relating to transactions, as specified in Section 6.3 (a)).
(c) We will hold your personal information on our newsletter or email alert list until you manually unsubscribe or request for your details to be removed.
6.5 Notwithstanding the other provisions of this Section 6, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Amendments
7.1 We may update this policy from time to time by publishing a new version on our website.
7.2 You should check this page occasionally to ensure you are happy with any changes to this policy.
7.3 We may notify you of changes to this policy by email if you have consented to receive our newsletter or email alerts, or have undertaken a contract with us for the completion of services.
Your rights
8.1 You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:
(a) the payment of a fee (currently fixed at GBP 10); and
(b) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).
8.2 We may withhold personal information that you request to the extent permitted by law.
8.3 You may instruct us at any time not to process your personal information for marketing purposes.
8.4 In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.
Our Cookies Policy
This section will tell you how our website uses cookies and how you can opt in and out of them. When we say 'we', 'us', and 'our' in this policy, we mean Inigo.
What's a Cookie?
A cookie is a tiny text file with a string of letters and numbers (called an identifier) that's generated by our website—or any website you're looking at. This text file is stored in your browser.
Cookies remember basic information, like the language you're browsing in and the date of your last visit. They help our website to load more quickly on your phone or laptop the next time you visit it.
Cookies can do other useful things like keeping our website running smoothly or keeping your data secure.
Cookies can be useful for the people making websites (or advertising on websites) to understand how many people have visited a page, and how they've interacted with particular bits of that page, too. These kinds of cookies tend to be the ones you can opt out of, because they aren't 'essential' to the way a website works (more on that later).
Cookies Are Safe for Your Computer
They can't access other information on your computer, and they can't create malware or viruses. Cookies do not typically contain any information that personally identifies anybody.
When's a Cookie Not a Cookie?
We sometimes use other technologies that are very similar to cookies, known as 'web beacons', 'pixels', or 'tags'. These do the same job as a cookie, so we'll refer to all of these technologies as 'cookies' in this policy.
Types of Cookies: First Party and Third Party
First party cookies are the ones we place ourselves.
Third party cookies are placed by our service providers when you visit our website.
Our service providers are:
- Google Analytics, which creates reports about how people use our website.
- Google AdWords, which shows adverts like ours on the Google search page and other websites. AdWords uses cookies to make sure the adverts you see are relevant to you, and record which ones you interact with.
- Facebook Ads Manager, which uses cookies to show you relevant adverts on Facebook, and record which ones you interact with.
- PostHog, which provides product analytics and helps us understand how visitors use our website. PostHog also enables us to test different features and measure website performance.
- Algolia, which powers our search functionality and helps us improve search results by tracking search interactions.
Apps and browsers you use to access the internet may also place cookies on your device when visiting our website. This might happen when you sign in to Google Chrome using a Google Account, for example.
We do not have control over third party cookies, but you can manage them directly in the settings of your apps and browsers.
Read more about opting out of cookies in your Google settings.
Cookies Have an Expiry Date
- Persistent cookiesare stored by a browser until they meet their expiry date—or until they're deleted by you, the user.
- Session cookies expire as soon as you close the browser window.
We Use 3 Types of Cookies on Our Website
1. Essential Cookies
The ones our website wouldn't work without. These cookies are necessary for the basic functionality of our website, such as remembering your cookie preferences. You can't opt out of these as they're required for the site to function properly. (You can't opt out of these.)
Our essential cookies:
| Cookie Name | Purpose | Expires | Type |
|---|---|---|---|
| cookie-consent | To store your cookie and tracking preferences (Accept All, Happy to Help, or No Thank You). | After 1 year | First party |
| COOKIE_CONSENT_20211126 COOKIE_ANALYTICS_CONSENT_20220404 | Legacy cookies for storing cookie preferences (maintained for backwards compatibility). These are automatically cleaned up when you make a new consent choice. | After 1 year | First party |
2. Functionality Cookies
These cookies recognise you when you come back to our website, remember your preferences, and personalise your experience.
Our functionality cookies:
| Cookie Name | Purpose | Expires | Type |
|---|---|---|---|
| newsletterModal | To remember that you've closed the newsletter modal, so we don't show it repeatedly. | After 1 week, or 365 days if you subscribe | First party |
| recently_viewed | To remember the last 3 properties you've viewed, so we can show them to you when you return to the site. | After 1 year | First party |
2. Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website, which allows us to improve our services and user experience. These are optional - they will only be set if you choose 'Accept All' or 'Happy to Help' in our cookie consent banner.
Our analytics cookies:
| Cookie Name | Purpose | Expires | Type |
|---|---|---|---|
| _gid | To collect information about how you use our website. This cookie doesn't directly identify you as a user. | After 1 day | First party |
| _ga _ga_# _gat_UA-4664936-1 | To register a unique ID that generates statistical data on the way our website's used. | After 2 years | Third party (Google Analytics) |
| _gcl_au | To store and track conversions when using our site. | After 3 months | First party |
| -UA _hjAbsoluteSessionInProgress _hjIncludeedInPageviewSample _hjFirstSeen _hjSessionUser_# | Used by HotJar to detect the first pageview session of a user. | When you close the browser window | First party |
| ph_phc_*_posthog | This is used by PostHog to identify unique visitors and track which pages you visit. It helps us monitor website performance (including page load times), capture technical errors to improve our site, and test different features to enhance your experience. | 1 year | Third party |
Local Storage and Session Storage
In addition to cookies, we use local storage and session storage in your browser. Local storage persists until you clear your browser data, while session storage is cleared when you close your browser tab.
Essential Local/Session Storage
These are necessary for the website to function properly and cannot be disabled:
| Item Name | Purpose | Type | Duration |
|---|---|---|---|
| utm_campaign utm_medium utm_source utm_term | To track marketing campaign information when you submit enquiry forms, helping us understand which marketing campaigns are most effective. | localStorage | Until browser data is cleared |
| SellFormHash | To track your unique form session when you use our sell your home form, ensuring your submission is handled correctly. | localStorage | Until browser data is cleared |
Analytics Local/Session Storage
These are only used if you choose 'Accept All' or 'Happy to Help':
| Item Name | Purpose | Type | Duration |
|---|---|---|---|
| algolia:userToken | Tracks your search interactions to help us improve search results. | localStorage | Until browser data is cleared |
| algolia:contextById | Stores search context to track which search queries led to property views. | sessionStorage | Browser session |
| algolia:sentConversions | Prevents duplicate tracking of conversion events (e.g., form submissions). | sessionStorage | Browser session |
| ph_phc_* | PostHog stores various analytics data including user ID, session information, and feature flag states to help us monitor website performance and improve user experience. | localStorage & sessionStorage | Up to 1 year |
How to Manage Cookies
Any cookie or storage that's not classed as 'essential' is optional. You can control these through the cookie consent banner that appears when you first visit our site.
Your choices:
- Accept All - Sets all cookies and enables all analytics tracking (Google Analytics, PostHog, Algolia).
- Happy to Help - Sets essential cookies and enables analytics tracking to help us improve the website.
- No Thank You - Only sets essential cookies required for the site to function. No analytics tracking.
If you change your mind after making a choice, you can clear your browser's cookies and local storage, then revisit our website to see the consent banner again. You can also email us at info@themodernhouse.com and we'll help you update your preferences.
Essential cookies and storage can't be disabled through our consent banner because they're required for the website to function properly. However, you can still block or delete them through your browser settings (see below).
You Can Block or Delete Any Cookie
Most browsers have settings that let you block and delete cookies. If you block all cookies, you won't be able to use every feature on our website.
All About Cookies is a website with lots of information about managing cookies on different browsers. You can also choose your browser below for information about how to block and delete cookies.
Our details
13.1 This website is owned and operated by The Modern House Ltd.
13.2 We are registered in England and Wales under registration number 6520183 and our registered office is at St Alphege Hall, King's Bench Street, London SE1 0QX.
13.3 Our principal place of business is at St Alphege Hall, King's Bench Street, London SE1 0QX.
13.4 You can contact us:
(a) by post, to the postal address given above
(b) by telephone, on 020 3687 3071
(c) by email, using hello@inigo.com
Complaints
We strive to ensure that the process of buying and selling is as smooth as possible. However, in what can be a stressful transaction, occasionally things may not always go according to plan. With this in mind, we have a rigorous process to ensure any grievances that may arise are resolved as quickly as possible.
If you wish to make a formal complaint, then please email complaints@themodernhouse.com or write to the address below:
We will acknowledge your letter within three working days. We will then undertake a proper investigation and respond to you with a formal written outcome within 15 working days from the date of receipt of your written complaint.
Addresses:
Complaints
The Modern House
St Alphege Hall
King’s Bench Street
London
SE1 0QX
Email: complaints@themodernhouse.com
If you remain dissatisfied with this formal written outcome, you can further pursue the complaint and it will be reviewed by another senior staff member not directly involved in the transaction. This further review will be sent to you within 15 working days and will include a written statement of our final view.
We genuinely hope that all concerns can be settled amicably between us. However, if you remain dissatisfied with our final view you may seek redress through The Property Ombudsman, which provides a free, independent service for dealing with unresolved disputes. The Property Ombudsman will not consider your complaint until you have exhausted our internal procedure. Any referral to The Property Ombudsman must be made within twelve months of the date of our final view statement.
Their details are as follows:
The Property Ombudsman
Milford House
43-55 Milford Street
Salisbury
Wiltshire
SP1 2BP
Should you wish to discuss your complaint at any stage of the process, please call 020 3795 5920.
