Our Cookies Policy
This page will tell you how our website uses cookies and how you can opt in and out of them. When we say ‘we’, ‘us’ and ‘our’ in this policy, we mean The Modern House.
What’s a cookie?
A cookie is a tiny text file with a string of letters and numbers (called an identifier) that’s generated by our website – or any website you’re looking at. This text file is stored in your browser.
Cookies remember basic information, like the language you’re browsing in and the date of your last visit. They help our website to load more quickly on your phone or laptop the next time you visit it.
Cookies can do other useful things like keeping our website running smoothly or keeping your data secure.
Cookies can be useful for the people making websites (or advertising on websites) to understand how many people have visited a page, and how they’ve interacted with particular bits of that page, too. These kinds of cookies tend to be the ones you can opt out of, because they aren’t ‘essential’ to the way a website works (more on that later).
Cookies are safe for your computer
They can’t access other information on your computer, and they can’t create malware or viruses. Cookies do not typically contain any information that personally identifies anybody.
When’s a cookie not a cookie?
We sometimes use other technologies that are very similar to cookies, known as ‘web beacons’, ‘pixels’ or ‘tags’. These do the same job as a cookie, so we’ll refer to all of these technologies as ‘cookies’ in this policy.
Types of cookies: first party and third party
First party cookies are the ones we place ourselves.
Third party cookies are placed by our service providers when you visit our website.
Our service providers are:
- Google Analytics, which creates reports about how people use our website.
- Google AdWords, which shows adverts like ours on the Google search page and other websites. AdWords uses cookies to make sure the adverts you see are relevant to you, and record which ones you interact with.
- Facebook Ads Manager, which uses cookies to show you relevant adverts on Facebook, and record which ones you interact with.
Apps and browsers you use to access the internet may also place cookies on your device when visiting our website. This might happen when you sign in to Google Chrome using a Google Account, for example.
We do not have control over third party cookies, but you can manage them directly in the settings of your apps and browsers.
Read more about opting out of cookies in your Google settings.
Cookies have an expiry date
‘Persistent’ cookies are stored by a browser until they meet their expiry date – or until they’re deleted by you, the user.
‘Session’ cookies expire as soon as you close the browser window.
We use 6 types of cookies on our website
Essential cookies
The ones our website wouldn’t work without. (You can’t opt out of these.)
Our essential cookies
| Cookie name | Purpose | Expires | Type |
| __cf_bm | To distinguish between real people and bots, and to report on how people use our website. | After 1 day | First party |
| PHPSESSIONID | To create an anonymous session for each person that visits our website. | When you close the browser window | First party |
| )COOKIE_SEEN_# | To store your cookie preferences. | After 1 year | First party |
Functionality cookies
These cookies recognise you when you come back to our website, remember your preferences and personalise your experience. They might help us to show you the houses you’ve recently saved, for example.
Our functionality cookies
| Cookie name | Purpose | Expires | Type |
| NEWLETTER_POPUP_SHOWED | To make sure our newsletter popup doesn’t show up more than | After 1 day | First party |
| PHPSESSID | To anonymously identify a website user and their session. |
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| To track recently viewed properties, saved properties and viewing request details for form submission. |
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Analytics and performance cookies
These count the number of people using our website and show us which features and pages are most popular. This information helps us to improve our website.
Our analytics cookies
| Cookie name | Purpose | Expires | Type |
| _gid | To collect information about how you use our website. This cookie doesn’t directly identify you as a user. | After 1 day | First party |
| _ga | To register a unique ID that generates statistical data on the way our website’s used. | After 2 years | Third party (Google Analytics) |
| _gcl_au | To store and track conversions when using our site. | After 3 months | First party |
| -UA | Used by HotJar to detect the first pageview session of a user. | When you close the browser window | First party |
Security, site and product integrity cookies
These ones keep your data safe and secure.
Our security cookies
| Cookie name | Purpose | Expires | Type |
| Wfvt_NUMBER | To protect our website from malicious actions. |
| First party |
Social media cookies
The ones that recognise your social media profiles (like Instagram, Facebook, LinkedIn and YouTube) when you interact with social content on our site, or use buttons like “share” and “follow us” which open a social media page directly from ours.
Targeting and advertising cookies
If you’ve used our site before, these cookies help us to show you our adverts on other websites. This is known as ‘retargeting’. They can tell us whether you have clicked on the ad – and if you haven’t, they can limit the number of times you see it.
These cookies are placed by advertising networks that we work with to deliver our ads. They make sure the ads you see are relevant to you.
Our advertising cookies
| Cookie name | Purpose | Expires | Type |
| _fbp | To collect data from Facebook to serve targeted adverts. | After 3 months | Third party (Facebook) |
| IDE | To show adverts that are |
| Third party (Doubleclick.net) |
How to manage cookies
Any cookie that’s not classed as ‘essential’ is optional. You can opt out of these cookies on the banner that appears whenever you open our site.
You can also block or delete non-essential cookies if you opt in and then change your mind. You can email us at info@themodernhouse.com to change your preferences at any time, too.
You can’t opt out of essential cookies, because they help our website to work properly. But you can still block or delete them.
You can block or delete any cookie
Most browsers have settings that let you block and delete cookies. If you block all cookies, you won’t be able to use every feature on our website.
All About Cookies is a website with lots of information about managing cookies on different browsers. You can also choose your browser below for information about how to block and delete cookies.
About The Modern House
We are registered in England and Wales under registration number 6520183. Our registered office and principal place of business is at St Alphege Hall, King’s Bench Street, London SE1 0QX.
You can contact us
- by post, at St Alphege Hall, King’s Bench Street, London SE1 0QX
- by phone, on 0203 795 5920
- by email, using info@themodernhouse.com
This Cookie Policy should be read alongside our Privacy Policy.
